Flank

Flank is a Saudi platform for comparing financing, under the regulatory sandbox of the Saudi Central Bank (SAMA). Instead of visiting bank after bank, people request financing once and compare the offers that come back.

It serves three kinds of user, each with a different side of the same product.

The app already existed, so I started with an audit. I went through every flow, from landing and registration to services, offers and the staff pages, and noted what was missing or getting in the way.

Flank’s logo is built on an incomplete square at the top of the F. The dark blue squares stand for the existing financial system, banks and institutions, and the lighter blue piece completes the picture, as the company does between customers and the right financing. I carried the same idea into the app icon.

The app is designed in Arabic, right to left, with Cairo for every type size. A deep navy carries headings and buttons, light blues hold cards and highlights, and green and red mark statuses.

Onboarding explains what Flank does in a few short screens. People then choose whether they’re an individual, a company or bank staff, register with the details banks need, confirm their phone number, and can turn on Face ID instead of a passcode.

From the home screen, people pick a service, such as a new mortgage or moving an existing one, and request offers. Banks’ employees review the request, and the offers come back side by side, with the rate, term, amount and benefits of each.

Choosing an offer connects people to a financial advisor at that bank, or they can pick an advisor themselves to ask questions first. The chat supports documents, and a short rating at the end tells the bank how it went.

Credit cards follow the same pattern: filter by card type and bank, compare annual fees and benefits, and request a card or read its full details.

Bank staff get their own workspace. A dashboard shows new, in-progress, completed and rejected requests, each request opens with the customer’s details and a form to send an offer, and staff can search customers by service and status and see how customers rate them.

The audit found the staff registration flow needed the most work. Staff now register with their professional details, the services they handle and the documents the bank needs, and a performance page answers the missing analytics.